ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell "The Writing Guy" | Host of the North Star Podcast: perell.com/podcast | Writing at perell.com/ | Teaching at writeofpassage.school/ Dec. 10, 2019 1 min read

In the fight to be unique, people often become the same.


1) College kids competing for better resumes with the same extra-curricular activities.

2) Restaurants playing the same music, louder and louder.

3) EDM artists using the same bright visuals.

What else?

“In the narrative race to be unique, we end up more like each other.”

Good points from @sidharthajha, a college senior who is wise beyond his years.


Best examples from the replies:

- Burning man outfits
- Craft breweries
- Instagram tourist destinations
- Halloween costumes
- Coffee shop aesthetics
- Weddings
- Hotel chains

"When differentiation happens for the sake of popularity, it converges." - @DellAnnaLuca

You can follow @david_perell.


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