Some thoughts on real estate: A functioning economy should provide a range of housing costs that correlated w/quality of life, commute times & value for money
Sometimes this breaks like in NYC, SF & Hong Kong, where things reached a breaking point—but those create oppotuinities.
Hack One: Large companies realized that their employees were traveling further & longer on their commutes over the last decade in SF so they found a hack: buses!
more productive & cheaper since you can work & they’re free!
However, scrappy startups learned something too:
Hack Two: Scrappy startups realized that some elite workers, often entering the parenting phase of their lives, valued their time with family, interesting work & being self-directed most
A hack was born: fully/mostly remote companies!
But those companies lacked culture so...
Hack 3: We are now seeing a new trend I call “Day Trip Startups,” which are startups that are within a quick trip from the Bay Area by car (< 75 miles), private aviation (< 500 miles) or Alaska/Southwest
Teams can easily relocate to Sacramento, while having board meetings in SF
This 3rd hack is the future: founders who can’t take the Bar Area anymore can relocate to Petaluma, LA, Santa Barbara, Sacramento, Reno, Salt Lake City, Oregon, etc. & sell similar folks on LIFESTYLE, cost of living & short commutes—which created the pain—& win the talent wars!!
What hacks are you seeing?
International startup locations (i.e. @NotionHQ in Kyoto)?
Reno in Lake Tahoe for taxes & lifestyle?
Where do you see this going?
You can follow @Jason.
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