1/ Of ~ $210,000 to $220,000 of ticket sales last year, most of that goes to the movie companies. If he sells $1,000 of tickets for “Captain Marvel,” $650 or $700 goes to Disney. "I am really a concessionaire. I make my money on popcorn, not on the movie.” https://www.google.com/amp/s/www.wsj.com/amp/articles/one-independent-movie-theater-struggles-to-survive-in-the-netflix-age-11575256020 …
2/ "AMC uses an algorithm to estimate how many bags it will sell each weekend. Popcorn is among the most profitable items at the concession stand." An average AMC customer spends $4.80 on food and drinks." https://www.wsj.com/story/how-amc-gets-its-popcorn-from-stalk-to-star-wars-7064deb9 …
3/ "To achieve the room-filling scent and signature taste-bud-assailing butter flavor of movie-theatre popcorn, cinemas use Flavacol, a sandlike substance whose only resemblance to dairy is its paper-carton packaging. Flavacol is cheaper and easier to manipulate than butter."
4/ "In this example, the cost of concessions for the movie theater is only ~13% of revenue. In contrast, the cost of movie rental and advertising is 52% of revenue (Ouch!). Innovation tends to be focused on the snack bar." https://25iq.com/2017/12/30/moviepass-premature-scaling/ …
5/ 25iQuiz: The business model for a movie theater is about selling complementary goods (concessions) associated with a loss leader (showing movies).
What are possible complementary goods in a open source-based business model? What is the equivalent of popcorn in open source?
6/ 25iQuiz: What two words are missing from the following sentence? Because "Captain Marvel" is a scarce product and movie theater screens are not scarce, Disney has:
"wholesale _______ _______ power"
versus theater owners.
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