But--I find many companies/brands/creators profess to have community, when they really just have customers or followers.
To have a truly defensible community, I believe the following need to be present: high intentionality, P2P interactions, & UGC content.
Hallmarks of "real" community:
1) Intentionality: Members seek out the community as a destination, not just as part of a broader platform's feed
2) P2P interactions: Strong ties between members
3) UGC content: Members contribute content vs. just engaging w/ what's broadcasted
Not all "community" is created equal! More of my thoughts here:
and here on pulling communities off horizontal platforms:
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