Li Jin @ljin18 Consumer investing @a16z. Beijing born + Midwest bred. MBA dropout. Alum: Product @shopkick, stats & English lit @Harvard. Lifelong artist. Loves tech & corgis. Dec. 19, 2019 1 min read

Love this!

But--I find many companies/brands/creators profess to have community, when they really just have customers or followers.

To have a truly defensible community, I believe the following need to be present: high intentionality, P2P interactions, & UGC content.

Hallmarks of "real" community:

1) Intentionality: Members seek out the community as a destination, not just as part of a broader platform's feed

2) P2P interactions: Strong ties between members

3) UGC content: Members contribute content vs. just engaging w/ what's broadcasted

Not all "community" is created equal! More of my thoughts here:

and here on pulling communities off horizontal platforms:


You can follow @ljin18.



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