"Use high-point Scrabble letters. The highest point letters (least often used in English) are Z, Q, X, J, K. These are memorable letters for people because they are so seldom used. Use them in your brands. Xerox, Kodak, Coke…" Rich Barton http://hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names/ …
"I devised the name myself,” Eastman explained. “The letter 'K' had been a favorite - it seems a strong, incisive letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with 'K.' The word 'Kodak' is the result.”
In a 1948 New Yorker article, H.L. Mencken write that “K, for some occult reason, has always appealed to the oafish risibles of the American plain people.” He pointed to Kankakee, Kalamazoo, Hohokus, Ronkonkoma and Cucamonga. https://www.aiga.org/krazy-about-k
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