Tren Griffin+ Your Authors @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Dec. 29, 2019 1 min read + Your Authors

"65% of Americans have read a print book in the past year, while 25% have read an ebook and 20% have listened to an audiobook." 

"Americans read an average (mean) of 12 books per year, while the typical (median) American has read four books in the past 12 months." 

"About a quarter of Americans haven’t read a book in any format in the past year."

"On Amazon as I’m writing this, a copy of Sally Rooney’s Normal People costs $12.99 as an ebook, but only $11.48 as a hardcover." 

"A trade group for independent booksellers had 1,887 members as of May 15, up nearly 35% from 1,401 in 2009. The number of members’ stores totaled 2,524 in May, up more than half from 1,651. Book sales rose 5% in 2018 from 2017" 

"Unit sales of print books fell 1.9% in the first half of 2019, compared to the same period in 2018, at outlets that report to NPD BookScan. Units dropped to 310.7 million, down from 316.7 million a year ago." 

"sales of the 100 bestselling print books rose nearly 30% over a period of about two years, while books that ranked between 101 and 10,000 saw their total print unit sales fall 16%. Books that ranked below 10,000 remained flat in the period." 

"There used to be a lot more books that could sell 40,000–50,000 copies. Now more sell fewer than 10,000 copies.” It seems, he said, that “it’s either feast or famine.”

"Now you really have super-bestsellers and bestsellers, and everything else.”

"The decade’s top-selling books were all novels and all were eventually turned into high-profile films, helping to boost sales even further." 

You can follow @trengriffin.


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