David Perell+ Your Authors @david_perell "The Writing Guy" | I tweet about business, online learning, and Internet writing | My Podcast: perell.com/podcast | My writing school: writeofpassage.school/ Jan. 03, 2020 1 min read + Your Authors

The Internet transformed health & fitness.

1) Gyms: Clubs like @Equinox captured demand for high-end fitness.

2) Food: People want their food to be healthy AND look healthy.

3) Men's skin-care: Men want to look good for dating apps, so the market is growing by ~25% per year.

There are definitely more opportunities here.

Some ideas:

1) A gym chain for airports and train stations.

2) Intense health-focused trips where people can train like an athlete for a week.

3) Fitness-focused hotel chains for people who want to work out while they travel.

4) A health plan for people who want to athlete-level data on their vital signs.

5) High-end, but non-intimidating gyms for people who are new to weightlifting.

6) Wearable clothing that syncs with wearable technology into a dashboard you share with a personal trainer.

You can follow @david_perell.


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