ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell "The Writing Guy" | Host of the North Star Podcast: perell.com/podcast | Writing at perell.com/ | Teaching at writeofpassage.school/ Jan. 06, 2020 1 min read

~ New article ~

Two general themes:

1) People don't think enough about what they work on.

2) Too many top people don't use their differentiated skill-sets.

"We are blind to the complacency that passes for ambition in modern society." — John O'Donahue


Inspired by Steve Jobs and Jony Ive.

Love this quote.

One of my biggest learnings: ambitious goals are sometimes EASIER to achieve.

We don't need a 17th bottled water brand at CVS or a 28th CliffBar competitor at Walgreens.

We need our best and brightest people working on important problems that wouldn't be solved otherwise.

I once read that Stripe CEO Patrick Collision (@patrickc) ends meetings by asking two questions:

1) Is this the most ambitious plan you could come up with?

2) What would you propose if you had unlimited resources?

Love it 👏🏼👏🏼👏🏼

This is spot on.

“I have no rancor against lawyers, financiers or management consultants, but the pursuit of these careers seems like a misallocation of human creativity.”



You can follow @david_perell.


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