ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell "The Writing Guy" | Host of the North Star Podcast: perell.com/podcast | Writing at perell.com/ | Teaching at writeofpassage.school/ Jan. 15, 2020 1 min read

How to build an online brand: Create your own territory.

1) Pick a unique intersection of ideas.

2) Start writing about it.

3) Add some style and personality.

Best of all, there is unlimited territory on the Internet.

A global audience is waiting for you.

Start writing.

You want to be known as the best thinker on a skill, genre, or topic.

Find the unique intersection of your knowledge, personality, and skills that nobody else can compete with.


The Internet rewards unique people.

Resist every temptation to write about what other people are already writing about.

You can follow @david_perell.


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