How to build an online brand: Create your own territory.
1) Pick a unique intersection of ideas.
2) Start writing about it.
3) Add some style and personality.
Best of all, there is unlimited territory on the Internet.
A global audience is waiting for you.
You want to be known as the best thinker on a skill, genre, or topic.
Find the unique intersection of your knowledge, personality, and skills that nobody else can compete with.
The Internet rewards unique people.
Resist every temptation to write about what other people are already writing about.
You can follow @david_perell.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.