1/ The best sentences I read this week were in an essay by Alex Iskold https://alexiskold.net/2020/01/11/why-customer-network-is-the-next-big-thing-that-every-startup-needs-to-master/ … and a tweetstorm by Andy Johns AKA @ibringtraffic.
Alex: "Contrary to what most thought, CAC (cost of acquiring a customer) didn’t go down as many D2C startups scaled." They went up.
2/ Andy Johns @ibringtraffic is a great follow if you want to understand what a "growth team" does. A must read tweetstorm from Andy starts with: "A big top of funnel doesn't mean you have product-market fit. You create your own false narrative with the big bang launch."
3/ I quote Andy Johns in one of my 25iQ posts:
"A growth team has the responsibility to measure, understand and improve the flow of users in and out of the product and business. That’s the role of growth.”
Growth is a black art that you can learn.
You can follow @trengriffin.
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