Tren Griffin+ Your Authors @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Jan. 18, 2020 1 min read + Your Authors

1/ The best sentences I read this week were in an essay by Alex Iskold  https://alexiskold.net/2020/01/11/why-customer-network-is-the-next-big-thing-that-every-startup-needs-to-master/  and a tweetstorm by Andy Johns AKA @ibringtraffic.

Alex: "Contrary to what most thought, CAC (cost of acquiring a customer) didn’t go down as many D2C startups scaled." They went up.

2/ Andy Johns @ibringtraffic is a great follow if you want to understand what a "growth team" does. A must read tweetstorm from Andy starts with: "A big top of funnel doesn't mean you have product-market fit. You create your own false narrative with the big bang launch."

3/ I quote Andy Johns in one of my 25iQ posts:

"A growth team has the responsibility to measure, understand and improve the flow of users in and out of the product and business. That’s the role of growth.”

Growth is a black art that you can learn.

 https://www.google.com/amp/s/25iq.com/2017/02/10/a-dozen-lessons-on-growth/amp/ 


You can follow @trengriffin.



Bookmark

____
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Since you’re here...

... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.


Follow Threader