~ New Article ~
I wrote about the rise of Audience-First Products.
In it, I summarize the three-step process companies are using to build them.
1) Build an audience
2) Build a product
3) Scale with software and contractors
Step 1: Build an Audience
People are taught to hunt down interesting people, ideas, and opportunities.
But masters of the Internet attract them.
Sharing ideas pulls in like-minded people, who double as a feedback loop to make you smarter and more interesting.
Step 2: Build a Product
Once you’ve built an audience, focus on the second step of delivering a product to them.
Nearly every service could be delivered with more joy, in a more efficient manner.
Study any industry for long enough and you’ll find opportunities to improve it.
Step 3: Scale with software and contractors.
If you define your processes, you don’t have to hire full-time employees.
Depending on their complexity, you can outsource repeatable processes to personal assistants and software programs.
The biggest thing I've learned from @9th.
We've reached a golden age of entrepreneurship.
Two reasons why:
1) It's easier than ever to build an online audience.
2) The number of no-code, plug-and-play software tools has exploded. They're almost all cheap to use at first, and the costs only rise as your business grows.
Been building this theory for a year, and it all came together here.
As @web says: “Sizable, loyal audiences will be of the most coveted “products" over the next decade.”
Big thanks to @mrsharma and @austin_rief for their help with this essay.
Avoiding competition is the first step towards building an Audience-First Product.
You must solve problems other people aren’t trying to solve.
The world doesn’t need another copycat product.
Do something unique — for the audience you've built.
New trend I'm seeing:
In Silicon Valley, people talk about technical co-founders.
One founder builds the company, and the other writes code.
Likewise... influencers increasingly need "business co-founders."
The influencer sells the product, and the other builds the company.
You can follow @david_perell.
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