ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ @david_perell "The Writing Guy" | Host of the North Star Podcast: perell.com/podcast | Writing at perell.com/ | Teaching at writeofpassage.school/ Jan. 21, 2020 1 min read

~ New Article ~

I wrote about the rise of Audience-First Products.

In it, I summarize the three-step process companies are using to build them.

1) Build an audience

2) Build a product

3) Scale with software and contractors


Step 1: Build an Audience

People are taught to hunt down interesting people, ideas, and opportunities.

But masters of the Internet attract them.

Sharing ideas pulls in like-minded people, who double as a feedback loop to make you smarter and more interesting.

Step 2: Build a Product

Once you’ve built an audience, focus on the second step of delivering a product to them.

Nearly every service could be delivered with more joy, in a more efficient manner.

Study any industry for long enough and you’ll find opportunities to improve it.

Step 3: Scale with software and contractors.

If you define your processes, you don’t have to hire full-time employees.

Depending on their complexity, you can outsource repeatable processes to personal assistants and software programs.

The biggest thing I've learned from @9th.

We've reached a golden age of entrepreneurship.

Two reasons why:

1) It's easier than ever to build an online audience.

2) The number of no-code, plug-and-play software tools has exploded. They're almost all cheap to use at first, and the costs only rise as your business grows.

Been building this theory for a year, and it all came together here.

As @web says: “Sizable, loyal audiences will be of the most coveted “products" over the next decade.”

Big thanks to @mrsharma and @austin_rief for their help with this essay.


Avoiding competition is the first step towards building an Audience-First Product.

You must solve problems other people aren’t trying to solve.

The world doesn’t need another copycat product.

Do something unique — for the audience you've built.

New trend I'm seeing:

In Silicon Valley, people talk about technical co-founders.

One founder builds the company, and the other writes code.

Likewise... influencers increasingly need "business co-founders."

The influencer sells the product, and the other builds the company.

You can follow @david_perell.


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