David Perell+ Your Authors @david_perell "The Writing Guy" | I tweet about business, online learning, and Internet writing | My Podcast: perell.com/podcast | My writing school: writeofpassage.school/ Jan. 21, 2020 1 min read + Your Authors

~ New Article ~

I wrote about the rise of Audience-First Products.

In it, I summarize the three-step process companies are using to build them.

1) Build an audience

2) Build a product

3) Scale with software and contractors


Step 1: Build an Audience

People are taught to hunt down interesting people, ideas, and opportunities.

But masters of the Internet attract them.

Sharing ideas pulls in like-minded people, who double as a feedback loop to make you smarter and more interesting.

Step 2: Build a Product

Once you’ve built an audience, focus on the second step of delivering a product to them.

Nearly every service could be delivered with more joy, in a more efficient manner.

Study any industry for long enough and you’ll find opportunities to improve it.

Step 3: Scale with software and contractors.

If you define your processes, you don’t have to hire full-time employees.

Depending on their complexity, you can outsource repeatable processes to personal assistants and software programs.

The biggest thing I've learned from @9th.

We've reached a golden age of entrepreneurship.

Two reasons why:

1) It's easier than ever to build an online audience.

2) The number of no-code, plug-and-play software tools has exploded. They're almost all cheap to use at first, and the costs only rise as your business grows.

Been building this theory for a year, and it all came together here.

As @web says: “Sizable, loyal audiences will be of the most coveted “products" over the next decade.”

Big thanks to @mrsharma and @austin_rief for their help with this essay.


Avoiding competition is the first step towards building an Audience-First Product.

You must solve problems other people aren’t trying to solve.

The world doesn’t need another copycat product.

Do something unique — for the audience you've built.

New trend I'm seeing:

In Silicon Valley, people talk about technical co-founders.

One founder builds the company, and the other writes code.

Likewise... influencers increasingly need "business co-founders."

The influencer sells the product, and the other builds the company.

You can follow @david_perell.


Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.

Enjoy Threader? Sign up.

Since you’re here...

... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.

Follow Threader