Selling cocktails in the shoe department of a department store is an example of: https://www.bloomberg.com/news/articles/2020-01-23/luxury-department-stores-are-betting-on-booze-to-boost-retail …
"The vice president for restaurant operations at Nordstrom, said one in every four transactions at Nordstrom is food or drinks. The Shoe Bar alone sold more than 400 drinks on the Saturday before Christmas. ...
"The $22 Goodman’s Manhattan also sells well."
Erik Nordstrom: "Shoe Bar helps sell things. I don’t know why it took us so long to put drinking and shoes together, but it’s a great combination... Stores need to be more experiential."
"We get a lift in our online sales when we add a store to a market." https://www.google.com/amp/s/footwearnews.com/2020/business/retail/nordstrom-nyc-online-in-store-sales-nrf-panel-1202902860/amp/ …
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