Jack Butcher+ Your Authors @jackbutcher Recovering pessimist. Building @visualizevalue. Mar. 29, 2020 1 min read + Your Authors

$0-$3,000 a day in 12~ months: (thread)

Inspired to write up a short thread after hitting a big milestone with the @visualizevalue business today.

$3,000 in sales today (and counting), 100% digital product.

It was early 2019 when I discovered the notorious “Get Rich Without Getting Lucky” thread by @naval.

I’d been running an agency business for a year already, and despite making decent money, it was annihilating me.

No two days the same, no two projects creating any semblance of compounding benefit.

Things I had become decent at while selling agency services: brand, design, content, and strategy.

Things I’m interested in personally: philosophy, technology, aesthetics, and commerce.

“Productize yourself” I recalled, and @visualizevalue was born, a combination of all of the above.

Next up was a level of creative constraint that would ensure I’d be building equity (creating recognizable work).

A ridiculously simple rule: black canvas, white typography and geometry.

For 6 months I made at least one image every day, most days 3-4.

My network grew exponentially, and I got introduced to hundreds of brilliant people, many of which turned into clients and collaborators.

3 more months and I began experimenting with ecommerce - selling prints, books, and a couple of digital products.

Behind the digital product purchases, I wanted to find a way to connect people who clearly valued the same ideas, and would benefit from being around people using the same tools, and the VV community was born.

This is the real flywheel component, and the inspiration to make the work better and better every day.

A network of builders, all committed to helping each other get where they’re going.

I’m convinced that a little more transparency goes a long way in helping people realize that they’re not as far away as they think. That’s why I wrote this up.

Thank you to everyone who has supported @visualizevalue so far. It quite literally would not be possible without you.

If you want to learn more about any of the above, or keen to be around others who are building something like it, you can get involved here:


You can follow @jackbutcher.


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