Steven Sinofsky+ Your Authors @stevesi ॐ • investing • advising • writing • with @a16z @boxhq @tanium @everlaw… • Writings @ medium.learningbyshipping.com/ • 📷•🧘🏻‍♂️• tweets kept for 3 months Apr. 01, 2020 1 min read + Your Authors

Microsoft will make Ignite and other 2020 events online-only  https://www.businessinsider.com/microsoft-events-2021-online-only-2020-4  // Will this be a new normal for conferences in general? After 9/11 there was much rumination that conferences would not return. Most returned and many became even larger. BUT… 1 of 5.

2/ Many big companies put on multiple events through the year and while they target different audiences the content is largely the same (usually the keynotes are tuned to an audience). Plus, many events are simply repeats by geography. This is all very expensive marketing.

3/ Given this reality, it is not difficult to imagine dramatically scaled back events or a more continuous learning/sharing approach where audiences can be more directly reached online.

4/ The downside is that for many that attend, these events were always more about connecting to partners, customers, and each other. For example, the network of service pros on a specific product line getting to share experiences and meet is valuable to the ecosystem.

5/ Seems likely that there will be more direct efforts at fostering community and connections, and less on the "air cover" of an event. What do those "impacted" by such a change think?


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