Jack Butcher+ Your Authors @jackbutcher Recovering pessimist. Productizing myself @visualizevalue. Apr. 17, 2020 1 min read + Your Authors

Build Momentum with Proof: (thread)

“84% of People Trust Online Reviews As Much As Friends”
(and 90% of statistics are made up.)


Social proof is an incredible asset to any business.

It has been the most effective way to scale the @visualizevalue community by far.


Because it doesn't matter what I think.
It matters what the people who use it every day think.

Most people have a fully fueled marketing engine inside their business that they have no clue how to start.

And it's not difficult. You just need to turn it on.

If it's really good, you won't even need to ask.

Community as a product makes it even easier to expose authentic endorsement.

Organic conversation about your product > staged and polished endorsement.

The Kardashian effect (just let the camera roll)

Instead of spending days/weeks/months polishing marketing, polish your product and let your customers do your marketing.

Your competence matters too - if you're marketing your ability as a marketer, show proof of work.

If you're marketing your ability as an operator, show proof of work.

If you're just starting out or a few decades in, the rules don't change.

For access to what everyone above is talking about, become a VV member:  https://shop.visualizevalue.com/products/daily-manifest 

You can follow @jackbutcher.


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