25iQuiz: Explain the trade offs Epic Pass owner Vail Resorts made in its creation of the new offer for a season's pass for skiing. Be sure to consider cash flow impacts of pricing, including discounts. How do they deal with risks of a 2nd wave closure? https://www.bizjournals.com/denver/news/2020/04/27/vail-resorts-epic-pass-holder-credits.amp.html …
2/ "Vail uses effective ticket price (ETP), which compares lift revenue to the total number of skier visits. Between fiscal 2014 and fiscal 2018, ETP increased 22.5% cumulatively, which shows how effective the company has been at squeezing more revenue out of each visitor."
3/ "IKON to get people to ski as much as possible: the revenue split is 50/50 between hospitality and tickets. Hospitality includes food, ski school etc. Today, 40% of skiers have passes, whereas traditionally, the number was 30%."
Chart is EPIC Pass:
"Total lift revenue increased 17.4%, to $1.03 billion. The effective ticket price dropped to $69, down from $71 a year ago, as Epic passholders averaged more visits in 2018-19 than in 2017-18. VR's lodging division saw revenue rise 10.9%" https://www.saminfo.com/headline-news/9410-vail-reports-major-growth-in-2019-2020-pass-sales-strong …
You can follow @trengriffin.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Since you’re here...
... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.