Tren Griffin+ Your Authors @trengriffin I work for Microsoft. Previously I was a partner at Eagle River, a private equity firm established by Craig McCaw. I am on the board of directors of Kymeta. Apr. 28, 2020 1 min read + Your Authors

25iQuiz: Explain the trade offs Epic Pass owner Vail Resorts made in its creation of the new offer for a season's pass for skiing. Be sure to consider cash flow impacts of pricing, including discounts. How do they deal with risks of a 2nd wave closure? 

2/ "Vail uses effective ticket price (ETP), which compares lift revenue to the total number of skier visits. Between fiscal 2014 and fiscal 2018, ETP increased 22.5% cumulatively, which shows how effective the company has been at squeezing more revenue out of each visitor."

3/ "IKON to get people to ski as much as possible: the revenue split is 50/50 between hospitality and tickets. Hospitality includes food, ski school etc. Today, 40% of skiers have passes, whereas traditionally, the number was 30%."

Chart is EPIC Pass:

4/ Vail:

"Total lift revenue increased 17.4%, to $1.03 billion. The effective ticket price dropped to $69, down from $71 a year ago, as Epic passholders averaged more visits in 2018-19 than in 2017-18. VR's lodging division saw revenue rise 10.9%" 

You can follow @trengriffin.


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