Jack Butcher+ Your Authors @jackbutcher Making high-leverage ideas and income more accessible @visualizevalue. Recovering pessimist. May. 12, 2020 1 min read + Your Authors

Use visual comparison to make your point: (thread)

One of the most powerful tools at our disposal as visual communicators is the ability to create contrast through comparison.

We are constantly using comparison to draw conclusions in our everyday life.

The same mechanic works when we think about conveying our ideas visually.

“In theory, there is no difference between practice and theory. In practice, there is.” — Yogi Berra

Yogi Berra's words are making a comparison between a hypothetical situation and reality. The visual language used to represent this idea above are following the same construct.

To break this down a little further, let's take an example from the financial world — "compound Interest," the idea that the compounding gains from long-term investing begin to accelerate at an alarming rate over long periods of time.

The image above is borrowing the symbols we associate with the theory of compounding wealth (the smooth, textbook looking curve on the left) and the actuality of compounding wealth (the frenetic, fluctuating chart on the right).

This is a highlight from one of 35 lessons in "How to Visualize Value — Design Fundamentals"

If you'd like to add visual communication to your skillset and improve the clarity and efficacy of your work, jump in:


You can follow @jackbutcher.


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