Product Strategy—in 1 tweet.
Rigorous treatment of where to play & how to win
Drastically improve odds of product success
Create org-wide clarity
Brief action plan
What it isn’t:
Detailed project plan
Laundry list of priorities
≤ 3 people. Need market expert, creative product expert, tech expert. Don’t do strategy-by-committee
More do’s & don'ts👇🏽
Good strategy can be learned
Understanding Michael Porter
Good Strategy/Bad Strategy
Recognize that strategy is vital (don’t pooh pooh)
Exec approval isn't the primary goal
Squelch any default project management mindset
Plenty, but @stratechery, @planetmoney, @freakonomics (podcast) are decent & generally applicable
Your domain-specific newsletters, industry publications
(note: don’t solely subscribe to Stratechery & think you’re done—Stratechery useful, but not sufficient)
Most common strategy mistake (Porter):
Strategy that is largely saying “we want to be the best”, upon keen inspection.
Litmus test (Rumelt):
Would the opposite of your strategic hypothesis be a viable strategy for a different company? If not, you likely don’t have a strategy.
Finally, important to say:
Every situation is different, impossible to fit this entire topic in a tweet or 2 to work for everyone
Use these tweets as pointers not a recipe.
Weeks/months of strategy work will usually save years of execution of the wrong thing. Worth it.
Pretty decent list of strategy resources in this thread
Important to also understand what is NOT strategy
A good product strategy makes execution so much easier
Creativity is critical in strategy
(and currently quite under-appreciated IMO)
You can follow @shreyas.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
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