Shreyas Doshi+ Your Authors @shreyas early product mgr & first lead PM @stripe. angel investor. formerly @twitter @google @yahoo. my tweets are useful for some, useless for many, not for everyone❤️ May. 17, 2020 1 min read + Your Authors

Product Strategy—in 1 tweet.

What:
Rigorous treatment of where to play & how to win

Why:
Drastically improve odds of product success
Create org-wide clarity

Outlook:
3-5 years

Components:
Situation assessment
Target customers
Differentiation pillars
Roadmap
Brief action plan

~Bonus~

What it isn’t:
Detailed project plan
Laundry list of priorities
Vision/Mission/OKRs

Length:
3-7 pages

Strategy team:
≤ 3 people. Need market expert, creative product expert, tech expert. Don’t do strategy-by-committee

More do’s & don'ts👇🏽

Good strategy can be learned

Books—read twice:
Understanding Michael Porter
7 Powers
Good Strategy/Bad Strategy
Thinking Strategically

Mindset:
Recognize that strategy is vital (don’t pooh pooh)
Exec approval isn't the primary goal
Squelch any default project management mindset

Other resources:
Plenty, but @stratechery, @planetmoney, @freakonomics (podcast) are decent & generally applicable
Your domain-specific newsletters, industry publications

(note: don’t solely subscribe to Stratechery & think you’re done—Stratechery useful, but not sufficient)

Most common strategy mistake (Porter):
Strategy that is largely saying “we want to be the best”, upon keen inspection.

Litmus test (Rumelt):
Would the opposite of your strategic hypothesis be a viable strategy for a different company? If not, you likely don’t have a strategy.

Finally, important to say:

Every situation is different, impossible to fit this entire topic in a tweet or 2 to work for everyone

Use these tweets as pointers not a recipe.

Weeks/months of strategy work will usually save years of execution of the wrong thing. Worth it.

📈👍🏽🙏🏽

Pretty decent list of strategy resources in this thread

Important to also understand what is NOT strategy

A good product strategy makes execution so much easier

Creativity is critical in strategy
(and currently quite under-appreciated IMO)


You can follow @shreyas.



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