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Los Angeles Times+ Your Authors @latimes Bringing L.A. to the world and the world to L.A. Subscribe now: latimes.com/subscribe Jul. 10, 2020 1 min read + Your Authors

Many Californians are approaching the pandemic-related downturn not as a brief storm to be weathered but as the start of a new chapter, one filled with hardship and uncertainty but also opportunity.

Read their stories:  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by 

Magician Dean Apple performed mostly at corporate events and private parties. But it’s not easy to do magic during a pandemic.

Now, he’s teaching children how to perform magic tricks with household items in online videos. 📸: Debbie Apple  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by#8 

How do you open a new restaurant when you can't invite your would-be customers inside?

By offering a Fat Tuesday curbside pickup option, which bills itself as “a taste of New Orleans.” 📸: Rhondahl Keith Adams  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by#3 

With four decades spent hustling in the world of bellydance, Kim Almanzar Mischook is no stranger to pivoting.

One challenge she wasn't prepared for: Zoom. 📸: Kim Almanzar Mischook  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by#4 

For ad exec Jimmy Smith, the virus affirmed something he'd already been thinking: Time to get out of advertising.

Now, he’s pushing ahead with a plan, which involves making products "rather than always waiting on a client to call." 📸: Jeff Martin  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by#6 

Before the pandemic, Tyler Moore was installing control systems and other technology at corporate offices.

Now that many corporate campuses are closed, Moore spends his time preparing for the virtual raves that he streams from his home. 📸: Tyler Moore  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by#7 

A seamstress who sells hand-made items like leather belts with pockets, Kristin Gallup retooled her business when the coronavirus hit.

In past weeks, she had been pulling 16-hour days turning fabrics into face masks in her home. 📸: Kristin Gallup  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by#2 

Before the coronavirus, Christina Jimenez spent nights managing events for liquor brands.

Now, she's been job hunting and filling her time growing food for the less fortunate. 📸: Courtesy of Christina Jimenez  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by#5 

Many California residents are finding creative ways to get through the pandemic and position themselves for a brighter future.

Read the full story from @RonWLATimes and others at the Times:  https://www.latimes.com/business/story/2020-07-10/these-10-californians-lost-work-to-coronavirus-heres-how-theyre-hustling-to-get-by 


You can follow @latimes.



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