Build once, sell twice: (thread)
Illustrations via @visualizevalue
In 2018 I was running a small and very stressful ($500k~/yr) creative agency with and quickly realized the only path to scale was hiring more people (and become more inefficient).
Then I stumbled on this from @naval, required reading:
A few concepts that snapped a few previously disconnected neurons together for me:
- Lean into "play"
- Publish recognizable work
- Build things with zero-cost of replication
"Earn with your mind, not your time."
@visualizevalue became a meta execution of the above.
The equity & eyeballs created by 1,000 iterations created opportunity to experiment with products:
Wallpaper (made a few hundred bucks)
Worksheets (started to to get traction)
Community (2,000+ members to date)
Digital Product ($180k/rev in July)
The two products that have driven the most revenue:
How to Visualize Value
A "zero to one" guide to simple, impactful design.
Build Once, Sell Twice (The Productization Playbook)
A curriculum that breaks down the above journey from overarching principles to specific tactics.
Next up is a project I'm very excited about, @value.
If you got this far, thanks for reading!
You can follow @jackbutcher.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Since you’re here...
... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.