Patrick McKenzie+ Your Authors @patio11 I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own. Sep. 03, 2020 1 min read + Your Authors

There’s so, so much opportunity to link online and offline context, but I think it will be years until it becomes common. Even online and online context is horrifically underused.

The thing that needs to happen is for CEOs to start hearing “Thanks for the call Dave. Can I help you do that thing you were just doing?” immediately on the first ring and realize that if their competitors had that their reps would be twice as effective and the NPS similar.

“Online and online context?”

My one good unique idea back in the day: if you know what search query or pathway lead a user into your free trial, your free trial should optimize its own experience around that knowledge.

If that sounds oblique: if you Googled “Halloween bingo cards” and ended up in a BCC trial you’d have those cards pre-made in your account and be dumped ~2 clicks from printing rather than 100.

You can follow @patio11.


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