I’d tell most bootstrappers to produce an infoproduct (book, course, newsletter, etc) in domain X prior to a SaaS in domain X.
Much quicker time to money. Gets your name out there and starts attracting happy customers. Teaches you business mechanics while paying you.
And the big one:
Most B2B SaaS companies are going to write a book or otherwise become a publisher, out of operational necessity for marketing and support. So you might as well get good at that.
They might not have a literal book book but they’ll have the moral equivalent of a book scattered over a lot of blog posts, white papers, support docs, etc.
Note that I said “bootstrappers” rather than “founders” because I think the calculus for prioritization is different if you know you’re going to go down the funded route.
You can follow @patio11.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Since you’re here...
... we’re asking visitors like you to make a contribution to support this independent project. In these uncertain times, access to information is vital. Threader gets 1,000,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Your financial support will help two developers to keep working on this app. Everyone’s contribution, big or small, is so valuable. Support Threader by becoming premium or by donating on PayPal. Thank you.