Patrick McKenzie+ Your Authors @patio11 I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own. Sep. 03, 2020 1 min read + Your Authors

I’d tell most bootstrappers to produce an infoproduct (book, course, newsletter, etc) in domain X prior to a SaaS in domain X.

Much quicker time to money. Gets your name out there and starts attracting happy customers. Teaches you business mechanics while paying you.

And the big one:

Most B2B SaaS companies are going to write a book or otherwise become a publisher, out of operational necessity for marketing and support. So you might as well get good at that.

They might not have a literal book book but they’ll have the moral equivalent of a book scattered over a lot of blog posts, white papers, support docs, etc.

Note that I said “bootstrappers” rather than “founders” because I think the calculus for prioritization is different if you know you’re going to go down the funded route.

You can follow @patio11.


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