A thread with a great example of the unreasonable effectiveness of engineering as marketing, and also one which deploys an industrial byproduct to a marketing end.
Commentary: it’s really helpful when you’re solving a problem which exists in your business which, since you thoroughly understand it, you can predict “Oh wait most people who hit this problem? Great customers for me.”
(Doesn’t need to be “most”, either.)
You’d perhaps be surprised at how much business you can close from leads coming from easy-to-share easy-to-Google tools, incidentally.
In my consulting career saw great results both with sales teams and with automated lifecycle emails.
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