1) Great stuff by @ljin18
She highlights the extreme “wealth concentration” seen in the attention/creator economy.
Reminiscent of @eugenewei ICO analogy for social networks, where both the cryptocurrency and social capital get harder to mine over time.
2) She argues that there is a long tail for search around niche products/markets, but not for content.
Especially where quality is paramount, there is no long tail as the lower distribution costs online amplify the impact of quality differentials: “the superstar phenomenon”
3) And where content quality is not paramount, there is a Cantillon effect on social networks where the benefits of liquidity (new users) flow to early adopters who already have capital (followers and engagement).
4) Counterpoint to the “no long tail” for most online content argument would be that the markets are so much bigger online than offline.
And “long tail” content may simply live on platforms other than the dominant content platform for that medium.
You can follow @GavinSBaker.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
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