I've helped probably 700 startups redo their websites.
These 4 marketing patterns stood out to me 🧙♂️
I like seeing signup buttons that describe WHAT you get by signing up. For example:
• Read for free
• Create a meal plan
The default generic phrases are uninspiring:
• Get started
• Try now
Instead, remind people what's in it for them.
Sometimes I see marketers use a 2-part header pattern:
Part 1: Exactly what their startup does
Part 2: *How much better* they do it than everyone else
This can outperform fluff like "Welcome to your new HQ"
This isn't a rule—just an idea to test among many.
The sites below have been REWRITTEN to clearly state the benefit and *implication* of the benefit.
Benefit: Email without typos (Green)
Implication: So you don't lose clients (Purple)
Benefit: Clear your inbox
Implication: So you can go home early
Try relating to real problems
I’ll share more strategies after I do another website batch review. Follow me for the next thread: @Julian
You can follow @Julian.
Tip: mention @threader on a Twitter thread with the keyword “compile” to get a link to it.