1/ Attention deficit has become a trait — not a condition.
2/ Distractibility, inner frenzy, and impatience define modern life.
3/ Billions of dollars are invested every year to automate our attention — to put us in a trance of infinite feeds.
4/ As a result, we’re addicted to powerful, personalized algorithms that turn attention into dollars.
5/ There have been four scarcities in human history:
6/ Power and wealth shifts to those who control the fundamental scarcities.
7/ In the attention economy, people who control the fundamental scarcity — attention — are called “influencers."
8/ Attention presents a tradeoff. To observe one thing is to miss another.
9/ There is a biological basis for this: Our perception of reality is illusory.
10/ @fortelabs writes: Attention is more powerful than mere knowledge, but more concrete than consciousness.
11/ Daniel Dennett found that our mental models purposefully constrain us. This lets us pay attention to the most relevant information.
12/ Since we're biologically incapable of perceiving everything, constraints frame our attention.
13/ Freedom then does not come from limitless possibility, but rather the ability to consciously choose your own constraints.
14/ We become what we pay attention to. Tell me what you pay attention to, and I’ll tell you who you are.
15/ By offering or withholding our attention, we craft our own unique experience.
Change your attention, change your world.
16/ Consciousness is the great human gift.
Awareness of awareness, and therefore, the ability to choose what we pay attention to.
17/ When we change what we pay attention to, we produce different thoughts, different skills, and different states of mind.
18/ Conscious attention is the first step towards prosperity and psychological freedom.
19/ When we lack constraints, we numb ourselves with distraction.
Let purpose frame attention instead.
20/ Think freedom in constraints, not freedom from constraints. Let attention and constraints flow in harmony.
21/ The goal is not to experience everything, but to experience the best things — to optimize our attention.
22/ At each moment, we decide where to place our attention.
If you enjoyed this, you’ll also like this thread 👇
You can follow @david_perell.
Tip: mention @threader_app on a Twitter thread with the keyword “compile” to get a link to it.
Enjoy Threader? Sign up.
Threader is an independent project created by only two developers. The site gets 500,000+ visits a month and our iOS Twitter client was featured as an App of the Day by Apple. Running this space is expensive and time consuming. If you find Threader useful, please consider supporting us to make it a sustainable project.