When founders reach out they tend to ask for general feedback, for a mentor, or for a meeting. I think they are given this advice from others and I think its actually bad advice for tech startups. Its much better to just ask for what you'd like help with: http://www.michaelseibel.com/blog/how-to-ask-for-advice …
Getting product feedback on your idea from an investor/advisor who is not a potential user of your product is probably a waste of time. Also many times this request looks like the founder is seeking the investor's validation - which doesn't put your best foot forward.
Asking someone you've never met to be a mentor is also a recipe for a polite "no thank you" or for an email ignored.
Asking for a meeting upfront is inefficient when often what you actually need is specific advice, information, or an introduction.
In the tech startup world (I cannot speak to other worlds) when reaching out to an advisor / investor - just be straight up and ask them for what you would like. You'd be surprised how often they try to be helpful when you are clear, straightforward, and concise.
You can follow @mwseibel.
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