The shittier the rest of the tech industry reveals itself to be, the brighter Apple's star shines. Selling goods and services directly to customers is simply well aligned with privacy, dignity, and good economics. https://www.bloomberg.com/view/articles/2018-05-02/i-m-sorry-i-criticized-you-apple-you-win?cmpId=flipboard …
(That doesn't mean Apple is beyond reproach – far from it. The bigger they become, the tougher the scrutiny should be. But we can do that while still recognizing what an extraordinarily good thing it is we have Apple to counterweight Google/Amazon/FB/etc).
Tim Cook says "We view that privacy is a fundamental human right", and we can actually take him at his word, because his business doesn't depend on violating that right. Contrast that with just about everyone else flying high in tech right now ☠️.
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